Get Involved With LinkedIn

If you don't already have a corporate LinkedIn page, set one up and make sure whoever does the recruiting in your company also has a personal profile. encourage your employee to add your company to their own LinkedIn profiles. this makes it easier for them to share any job openings you post on your company page.

Search for people who have the skill set you are looking for

For example, I searched for a construction estimator in Portland, Oregon and LinkedIn pulled up 241 individuals that have those words in their profile. You can also do more sophisticated searches for a fee with the LinkedIn Recruiter tool.

Ask for introductions

LinkedIn shows you if anyone in your network is connected to an individual you are interested in talking with. Take advantage of the opportunity to ask your connection for an introduction first before contacting the potential job candidate. You can also send an InMail message to the potential job candidate directly from LinkedIn. However, just like face-to-face networking, it’s much easier to approach someone if you are introduced to them by someone they already know.

Leverage your employee’s professional connections

Whenever you have a job opening, ask your staff to share the position with their social networks, particularly those on LinkedIn. As an added incentive, offer referral bonuses for anyone who recommends someone who gets hired for the position.

Post job openings

You can easily post positions on LinkedIn for a fee. The feature is available by clicking on the jobs icon at the top of your company's home page.        

As with any social media tool, it’s best to look at LinkedIn as a way to build relationships with people, not just another job posting site. Providing information that will encourage potential employees to follow your company on LinkedIn, participating in relevant industry LinkedIn groups, and making connections through trusted employees will help you attract the individuals you want on your team.